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Press Reload is the professional blog of Jonathan Montgomery, a professional web developer residing in Halifax, Nova Scotia, Canada.
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Tips for SEO dating: 10 things to look for in a hot inbound link
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To build the reputation of your web site in the eyes of search engines, you need quality in-bound links more than anything else. There are a number of factors which determine the quality of an in-bound link:
- The page rank of the site providing the link.
- The authority of the site on its subject matter. For example, drupal.org is more authoritative on all things drupal than pressreload.com.
- The number of outbound links on the linking page. 100 outbound links on the same page depresses the perceived quality of each link.
- The relevance of the linking site to your page. If the linking site is about apples, your page should not be about oranges.
- Is the linking site independent from your own? That is, if you own both websites, it is not independent.
- The inbound links should not be put up too quickly. If a thousand links to your site spring up overnight, your site could suffer ranking penalities.
- The age of an inbound link could be important. A link that has stood the test of time without any 404 errors will be more trustworthy than a link that's 6 hours old.
- The prominence of the inbound link on the page carries weight. Links in comments at the bottom are less valuable than links in the body content.
- Are there relevant keywords in the link text? Does the link text accurately protray the content to follow?
- Finally, the overall context of the link is important. If your link has nothing to do with the content around it, it will carry less weight and be less valuable.
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Another and a very important tip is to check the number of inbound links to the page you want link from. The higher the number of links - the better.
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