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Reach out and link someone: Great ways to get links
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There are many approaches. Some are better than others. I'll review them now.
Pay for them
You can shell out cold hard cash in exchange for links. This can work, but it will most likely back-fire. Search engines are looking for links that were created to connect to quality content, not because they were paid for.
Reciprocal links
This used to be more popular but it is dying off. Again, search engines are looking for links which were created to add value to a website, not to return the favor of another website linking to you.
The webmaster saw something interesting
This is the money ticket. A webmaster found a new website that was interesting or added value to their own website. Search engines consider these links to be high quality.
Fulfill a business relationship
Businesses with an offline relationship will link with each other because it helps them fulfill their business goals. These are also considered to be quality links. If you're a bookseller, you can add value by linking to a website that sells bookshelves, and vice versa. Search engines prefer links that add value to a website's content.
So how do you get links?
Build emotional content
The shortest route to link building is to put something online that's emotional. There's a reason viral videos like the Old Spice Guy did so well online; they're funny as hell. But humor isn't the only emotion that will spark link building. Content that brings controversy always works. Sex tapes and celebrity rants spread across the internet like wildfire. Okay, your content doesn't have to be sensational; even a well-worded opinion piece can spread.
Create quality reference material
Information products are the killer crop of the information highway. Aside from porn, people flock to the web to do research or learn something new. If you make a good instructional video on something people want to know, such as a valuable article or e-book, your words will be read by someone and get bookmarked, tweeted and linked. Use your website to teach people something new and people will link to you.
Use your business relationships
If your website is related to a business, find other companies with related products and services. Build content on your site that would appeal to them and ask them to link to it. Or, write an article or blog post linking their website with yours and submit the content to them in exchange for a link back to your site. If you have a reseller program, require that all of your resellers link directly back to you.
Market on the social web
This may not give you good quality links, but you can advertise your content on social and web 2.0 sites. Sites such as Digg, StumbleUpon, and Reddit are good ways to market your content.
List in directories
Web directories can be great ways to get good links to your websites, and they can also be terrible. Here are some points to keep in mind when submitting to web directories:
- Do not pay to get your website listed. For-profit web directories are unpopular with search engines, because search engines are looking for content listed for its quality and not for dollars paid. If you do pay a web directory, it should be to get an editor to review your website with the chance that its listing will be turned down.
- Make sure the directory actually rejects submissions. This signifies an adherence to quality.
- Links from a large number of low-value directories will lower your search engine rankings.
- Read the editorial policies of the directory; make sure the directory has such policies regarding its process.
- Read the directory's listings. Are they filled with get rich quick schemes, and other questionable content?
- Take a unique phrase from the directory and plug it into Google in double-quotes. Does it show up high in the results?
- Is the directory selling itself to webmasters for its SEO value? Turn away.
Be Link-Worthy
Be Professional
This should go without saying, but make sure your content is clean and easy to read. Don't obscure it with advertising. I absolutely hate websites on which I have to struggle to tell the difference between its content and its advertising. Make sure your content is easy to read and presentable. It's very easy to do. Just open up any newspaper or magazine for hints on good layout.
Be honest
Be up-front about the commercial content of your website. If you have affiliate links, don't obscure them or try to trick the user into clicking on them. Let your readers know who you are and be clear about your experience and expertise.
Give content away
Write content strictly to give away. Make sure it's unique. Search engines don't like content duplicated across separate websites. There are many websites which publish how-to articles in exchange for providing a link back to your website.
There you have it. All it comes down to is content; the saying "Content is King" really is true. Write words others want to read and the links will come naturally.
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